Understanding Stats

HelpDocs Stats are organized into four focused tabs: Overview, Search, Content, and AI. Some tabs have subtabs underneath, so related views sit together. This makes it easy to understand how your Knowledge Base is performing.

Each tab gives you specific insights so you can quickly find the data you need without scrolling through endless charts.

Your Stats update daily (it can take up to 24 hours to show inside your account). We track page views, search queries, feedback responses, and user sessions automatically.

Navigating Between Tabs

The Stats section lives in your main dashboard navigation. Once you're in Stats you'll see the tabs across the top of the page. When a tab has more than one view, a row of subtabs appears just underneath it.

Simply click any tab to switch between different data views. Your date range and filters will stay applied as you move between tabs. Super handy when you're analyzing a specific time period or category.

Use the buttons in the top-right to pick a date range (Week, Month, Quarter, 6 Months, or Year, depending on how much history your plan includes), or open the filters to set your own dates and narrow things down further.

What Each Tab Shows You

Tab	What it shows
Overview	Your birds-eye view of Knowledge Base performance. Here you'll find Tickets Avoided, Article Views, Total Sessions, Searches, Contact Forms, Contact Rate, and AI References, plus a Trends Over Time chart. Click a metric card such as Article Views or Tickets Avoided to see its day-by-day breakdown. Perfect for executive reports or getting a quick pulse check on your docs.
Search	Everything about how people search your Knowledge Base: total and unique searches, Ask AI usage, your Top Search Queries (with average results and the articles people clicked), and Missed Searches that returned no results. Essential for improving discoverability and creating new content based on what people actually want.
Content	Split into three subtabs: Articles: content maintenance (stale articles, old content, working copies, and abandoned drafts), AI content generation, recommended actions, the Author Leaderboard, and your article age distribution Feedback: what your visitors think of your content, including your Happiness Score and a feedback breakdown for each article Health: key health metrics, traffic distribution, and your most viewed articles and categories
AI	How AI assistants and crawlers use your docs: customer queries, AI search indexing, and training crawls, broken down by provider, plus the articles AI cites most. Read more in Understanding AI Stats.

The Articles subtab only uses your date range. Other filters don't apply there, which is why you'll see a Date Filtering Only badge. If your account uses permission groups, the Search tab is only shown to Owners and Admins, because search terms cover your whole Knowledge Base.

How Data Gets Collected and Refreshed

By default, HelpDocs anonymizes IP addresses in analytics to prevent them from being personally identifiable. You'll still receive part of the IP to roughly identify the user's region, but not their exact location. IP anonymization is enabled by default to help with GDPR and ePrivacy compliance.

AI assistants and crawlers are left out of the totals on the Overview, Search, and Content tabs, so those numbers reflect human visitors. You can add them back with Include bot traffic in the filters. The AI tab always shows them.

Data collection can be affected by Cookie Consent settings, browser extensions that block tracking, and your Cloud Provider configuration. If you notice gaps in your analytics, these factors might be the culprit. Stats explains what's affecting your numbers in a note at the bottom of the page.